This type of research focuses on understanding the consumer as a person … • Consumer marketing research, and • Business-to-business (B2B) marketing research Consumers are more fearful of the economic impact of COVID-19 than for their health. Proportion of consumers … Using Market Research to Understand Consumers The ultimate goal of consumer research is to serve as the voice of the consumer. Consumer research has two paradigms viz • Qualitative marketing research- … Continue by analyzing the four critical … The days of one-size-fits-all marketing are over. Nov 24, 2020 (The Expresswire) -- "Final Report will add the analysis of the impact of COVID-19 on this industry." Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. What is Consumer Research? Consumer research is the simplest way to collect data to make sound business and marketing decisions. Source: Accenture COVID-19 Consumer Research, conducted April 2–6.