It is loved by restaurants, burger shops and even street vendors. Mayonnaise is one of the most popular condiments in the world and it is widely used in a number of different countries. Elevate your sandwich, egg salad, or favorite dish to the sublime. If you’ve never tried Kewpie mayonnaise before, your fridge definitely needs a bottle. Main ingredients:Soybean oil, egg yolk, vinegar and seasonings. This bit is so important that Kewpie has a picture of their mayonnaise compared to homemade mayo under a microscope on their website, portraying how small the oil droplets are in their version. Japan’s most beloved mayonnaise since 1925. Main ingredients:Soybean oil, soy sauce, garlic powder, vinegar and black pepper coarse. It’s made with rice vinegar rather than distilled vinegar. No added MSG. Kewpie creator Toichiro Nakashima first encountered mayonnaise on a culinary trip to the United States. Kewpie wins in all categories -- texture, flavor, history, and an easy-to-disperse bottle. No added MSG. It’s sold in a plastic squeeze bottle with a much thinner tip, a red cap and and the iconic Kewpie doll logo on the bottle. Kewpie is almost synonymous with Japanese mayonnaise. Main ingredients:Soybean oil, vinegar, soy sauce and sesame. disproportionately influential 1968 letter to the editor, Kewpie’s US branch leaves it out of their made-in-America version. Main ingredients:Soybean oil, egg, vinegar and pickled vegetables. These eggs are the base of what makes a great mayonnaise. It’ll improve your potato salad, your sushi night, your burgers, and your dipping sauces. I should also mention that Japanese mayo is often referred to as Kewpie mayo. Step up your sandwich game with KEWPIE SANDWICH SPREAD SPICY BLACK PEPPER. Free range chickens tend to lay eggs with much darker yolks than caged chickens. Where the citrus flavour of yuzu meets the rich dressing of roasted sesame in a new refreshing taste experience! Use it anywhere you would use Kewpie or regular mayo. Copyright © 2020 KEWPIE MALAYSIA SDN. It makes the outside of your grilled cheese extra crispy, your chocolate cake luscious and moist, and your tuna/chicken/potato salad sing. The condiment company even has a shrine-like museum in its honor in Tokyo. Main ingredients:Soybean oil, egg, vinegar, black pepper powder and pickled vegetables. Sure, you’ve got your standard Hellmann’s, your Duke’s, your avocado- and olive oil-based fares. Main ingredients:Soybean oil, egg, vinegar, mustard and honey. Made from selected high quality ingredients with hygienic process. Our pure local Malaysian taste of mayo sauce adds a smooth, sweet and fruity taste to your dish. Kewpie Mayonnaise Yuzu Flavour has an intense citrus taste that adds flair to any dish. Imported from Japan, this mayo has an intense citrus flavor that adds flair to any dish. Kewpie is a brand of mayonnaise made by the Kewpie corporation in Japan. In 2017, Kewpie reported that its consolidated net sales exceeded 500,000 million yen (a bit over 4.5 billion US dollars), a 1.7% increase from in net sales from the prior year. Kewpie, as the name says is Japanese mayonnaise. KEWPIE MAYO SAUCE can be used as salad dressing, sandwich spread and burger condiment. In fact, it claims to be the originator of Japanese mayo. That being said, not all mayonnaises are created equal. Sign up here for our daily Thrillist email and subscribe here for our YouTube channel to get your fix of the best in food/drink/fun. Chef Tim Phung of Zen Sushi in downtown Sacramento shares similar sentiments to Nakayama, describing Kewpie as “the king of mayonnaise.”. In addition to that, the Japanese version can still be purchased at Japanese-specialty supermarkets -- Mitsuwa Marketplace, one of the only nationwide Japanese grocery chains, carries it (or on Amazon if you don’t live near a Mitsuwa). And, of course, it’s unsurprising to find the Japanese mayonnaise stuffed with imitation crab in California rolls and drizzled across baked sushi rolls. Imported from Japan, this mayo has an intense citrus flavor that adds flair to any dish. First selling in Japan in 1925, Kewpie is almost close to a century old and is still the most trusted and most bought mayonnaise brand (about 70% market share) in Japan. Kewpie isn’t a type of mayo, but just one of the most popular brands that produces Japanese style mayo. It’s the perfect complement to your sandwich needs. No artificial color and no preservative added. And it’s no surprise: the eggs in Japan are utterly delicious. This is the ideal dip for fries, grilled veggies, and seafood. Craving for an authentic Japanese flavoured pasta? KEWPIE DRESSING THOUSAND ISLAND is a versatile and savoury sauce that is almost applicable to any dish. Main ingredients:Soybean oil, egg, roasted sesame and yuzu flavour. For more details, head to Niki Nakayama, the chef and owner of iconic Los Angeles kaiseki restaurant, n/naka, notes that "because [Kewpie] is a lot richer and creamier than regular mayonnaise it can be used as a standalone condiment just for the flavor.” This is why Kewpie is often used as a dip for chicken karaage where the mayo can be mixed with assorted spices, like curry and chili powder, thus creating new sauces. It is also 100% Halal and comes in a convenient squeeze-bottle. It is the best choice for first-time users. The egg yolks are what gives Kewpie mayonnaise its deeper yellow color and its fuller, almost custard-like texture. American mayonnaises use distilled vinegar that gives a certain acidic flavor to it, whereas Japanese mayonnaise relies on either apple cider or rice vinegar for a more subdued, sweeter tang. It is ideal for salads, sandwiches and also as dipping sauce. This dressing offers the combination of sweet mango puree and aromatic herbs. But what exactly is it about Kewpie mayo that makes it so magical? Of course there are some differences in the way mayo is made from one country to another and on this page we are going to examine the differences between Japanese mayonnaise and American mayonnaise. Rightfully, Kewpie is considered to be the innovator of mayonnaise in Japan. Not all is hopeless, though. You can now make a healthier choice, without compromising on the smooth texture and creamy taste. … In fact, it claims to be the originator of Japanese mayo. Main ingredients:Soybean oil, egg, vinegar, cheese powder and pickled vegetables. Unfortunately, the aversion to MSG still exists stateside, which is why Kewpie’s US branch leaves it out of their made-in-America version. In Japan, eggs are a hot commodity -- the average person eats 320 of them a year. As Kewpie has shared, “Emulsification enhances the mouthfeel.” Using specialized proprietary machinery, the unique blend of eggs, vinegar, and oil are whipped intensely until they form the beautiful consistency that is second-to-none -- creamy, luscious, and smooth. Our KEWPIE DRESSING SESAME SOY SAUCE can be used to complement your favourite Asian foods. It also works well as a spread on sandwiches. Even David Chang, the chef behind the Momofuku empire and host of Ugly Deliciouscalls it, “the best mayonnaise in the world because it has MSG.”. In Japan, mayonnaise is made with only the yolks, as opposed to American mayonnaise which typically uses the whole egg. Main ingredients:Soybean oil, egg, vinegar and cheese powder. Tags: Appetizers, ... Kewpie is Japan’s most trusted and beloved mayonnaise and salad dressing brand, and has been a staple of Asian cuisine since we introduced mayonnaise to the Japanese kitchen in 1925. ©2020 Group Nine Media Inc. All Rights Reserved. Use it anywhere you would use Kewpie or regular mayo. KEWPIE ( JAPANESE ) MAYONNAISE A sweet, creamy mayonnaise with tangy undertones. It’s made with rice vinegar rather than distilled vinegar. KEWPIE HALF SALAD DRESSING is 50% less fat than Kewpie Mayonnaise Japanese Style. It’s the perfect condiment for your salads and snacks. KEWPIE TARTAR SAUCE has a savoury and sour flavour derived from brine cucumbers and vinegar, making it a good complement to deep-fried savoury foods, such as beer-battered fish cakes, prawn and potato. Condiments were at the forefront of these sales, which were “driven by growth in overseas sales of mayonnaise and dressings.”. In addition to superior eggs, Kewpie also uses a different vinegar in its recipe. The Difference of KEWPIE Mayonnaise KEWPIE Mayonnaise tastes like no other mayonnaise! It starts with the eggs. The final step that secures Kewpie mayonnaise’s spot in the hierarchy of mayo is the emulsification process. Bring out the flavours of your food with KEWPIE DRESSING ROASTED SESAME. Japanese mayonnaise also has the addition of a not-so-secret ingredient that immediately makes everything taste better: monosodium glutamate (otherwise known as MSG).